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Menards stocking up Ironclad apparel

05 Sep '07
2 min read

Ironclad Performance Wear Corporation a leader in high-performance apparel and gloves, announced that Menards is immediately stocking Ironclad apparel and will expand their offering of Ironclad task-specific gloves.

Starting this month, Menards will begin carrying Ironclad's cool-weather apparel items, including the Dri-T and the 1st Layer shirts, in 133 stores throughout the United States, and will devote an end-cap position to Ironclad's new work apparel line.

In addition, Menards is expanding its Ironclad glove offering by 50%. The expanded glove offering will include the Cowboy and the new Tuff Chix Landscaper, a women's glove designed especially for Ironclad under license from Paige Hemmis of ABC's Extreme Makeover: Home Edition and author of "The Tuff Chix Guide to Easy Home Improvement."

"Menards' dedication to providing innovative and quality products to their customers is further reinforced by the addition of Ironclad's performance-fabric apparel line," said Ed Jaeger, President and CEO of Ironclad Performance Wear.

"Our announcement is a great example of how we are continuing to leverage relationships within existing distribution channels to introduce our apparel line and new task-specific gloves."

Mr. Jaeger continued, "I am very proud of the early success of our new apparel line. I believe we are in the very early stages of a revolutionary product for working men and women who have physically demanding jobs or just enjoy comfortable workwear which can be worn all day."

"Our apparel line offers technical fabrics that last longer, breathe better, regulate body temperature, decrease odor, pull sweat off the skin and block UV radiation."

Ironclad Performance Wear Corporation

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