It's official! Belk Inc announced that Belk signs have been installed and unveiled at all 25 stores within the Parisian footprint, and grand opening events and promotions touting The Nature of Fashion is Change get underway next Wednesday, September 12.
Since purchasing Parisian department stores from Saks Inc last year, Belk has focused on learning what made Parisian special to its customers and integrating the best of Parisian with the best of Belk.
In addition to providing an elegant shopping experience and a quality selection of merchandise, maintaining the stores' loyal and dedicated selling team and providing superior customer care have been a top priority.
As part of the transition, most of the former Parisian locations have undergone interior enhancements and department expansions. In addition to visible changes, improvements have been made that may not be as apparent.
A point-of-sale-conversion occurred earlier this year, transferring Parisian to Belk accounting systems, and Belk will soon implement an enhanced “item locator” system used by Parisian associates to help customers find needed items.
Two of the Parisian stores acquired by Belk have been designated as company “flagship” stores. The Summit in Birmingham, Ala, and Phipps Plaza in Atlanta, Ga, will join Belk's other flagship locations in SouthPark Mall, Charlotte, N.C, and Crabtree Valley Mall, Raleigh, N.C.
Merchandise and brand offerings are tailored to individual markets. Lines carried in larger, metropolitan markets may not be available in smaller markets. And likewise, brand offerings in smaller markets may not be available in larger markets.
marketing@alchempro.com
