With a view to catering to high-end fabric applications, Aditya Birla group's Grasim Industries is planning to commercially launch its third generation viscose fibre 'Excel' in October.
Trial production of the textile fibre has already started at the company's Nagda plant in Madhya Pradesh. Sources said that initially, the plant is expected to produce 10-12 tons of excel fibre per day.
The new fibre will be listed as a premium fibre and will be used to manufacture high-end apparels like shirting or denim fabrics, which will have greater fabric strength and bouncy look.
Apart from this, the company also set up its first fabric design studio in South, which was inaugurated recently.
The studio will serve as a resource centre for the Tirupur knitwear exporters and will house various viscose/modal fibre-based fabric and garment samples.
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