Gap Inc announces debut of Forth & Towne in NY & Chicago
23 Aug '05
4 min read
“Customer is a woman who knows who she is and her clothes reflect her sense of self,” said Austyn Zung, Senior Vice President of Design. “The Forth & Towne customer does not dress by formula. She is confident mixing color, texture and pattern.”
Paramount in the design and production of each of the four brand collections is the dependable Forth & Towne fit. So when a customer discovers a great fitting pant, she'll find the same fit in other styles throughout the store. More importantly, she'll find equal comfort in consistency when she returns the next season to find the same flattering fit in her size in new fabrication and colors.
Inside, the centerpiece of each Forth & Towne store will be the fitting salon, featuring a circular design and colorful window boxes, conveniently located right in the middle of the store. The spacious rooms will feature three-way mirrors, personally adjustable lighting, refreshments and a variety of fashion accessories within reach to help style an outfit. In addition, Forth & Towne Style Consultants will be available to put together looks for every wardrobe need.
Forth & Towne in West Nyack, NY, will open tomorrow at Palisades Center Mall, located 20 minutes northwest of the George Washington Bridge. In Chicago, Forth & Towne will open August 31 in Algonquin Commons, Algonquin, IL; Fox Valley Mall, Aurora, IL; Westfield Old Orchard, Skokie, IL; and Woodfield Mall, Schaumburg, IL.
marketing@alchempro.com
