"Amazon's apparel customer is aligned with the O.C. audience - fashion-forward, Internet-savvy women looking for the newest, hottest looks; however, Amazon also offers a much broader fan base, presenting a unique opportunity to introduce more consumers to The O.C. brand and lifestyle," said Steven Goldsmith, Vice President of Amazon's Apparel & Accessories and Jewelry stores. "Necessary Objects is already a valued apparel partner of Amazon's, and they're thrilled to be working with them to bring customers the exclusive Necessary Objects for The O.C. Collection."
"The draw of The O.C. is that people envision themselves living that lifestyle - they want to dress and look like these fabulous women on the show," said Necessary Objects Designer Ady Gluck-Frankel. "With Necessary Objects for The O.C. they're allowing fans to tap into that look, in a shopping experience they are already familiar with at Amazon.com."
"Amazon was the logical place to offer Necessary Objects for The O.C. for many reasons, including its ability to provide 'retail immediacy' - so that if fans are watching the show and see a look they like, they can jump on their computers at that moment and shop the collection in Amazon's Apparel & Accessories Store," said Lisa Gregorian, Senior Vice President of Television Creative Services for Warner Bros. Television. "Their audience understands and uses the Internet as an integrated part of their lives."
"They are very excited for the opportunity to extend the style of the show to their fans," said Josh Schwartz, Executive Producer of The O.C.
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