The design philosophy is exotic and extravagant, in its use of various Taoist art motifs set in an eclectic colour palette exuding royalty and opulence.
"Achieving the aesthetic appeal while applying a foreign concept is always a challenge, but the task has been accomplished and the final product is beautiful! I am extremely thrilled to partner with Bombay Dyeing for the second time and I believe that this collection will be well received by all”.
The event commenced with an introductory speech by Mr. S. K. Gupta, Executive Director, Bombay Dyeing, who said, “The launch of the Bombay Dyeing Sabyasachi Tao Collection is a very special moment for us. Sabyasachi Mukherjee is India's pride and one of our finest designers."
"At a time when the Indian consumer is evolving as we speak, is more fashion conscious, willing to spend more on home décor and aspires for designer ambience, the association with Sabyasachi is intended to re-iterate Bombay Dyeing's customised offering to the new-age Consumer."
"As a category leader in the Indian home textile retail network for over 129 years, Bombay Dyeing has always provided consumers with a product they would love to come home to."
"Our first association with Sabyasachi was a runaway success and in response to the massive appreciation we received, we thought of an entire new collection."
"The Bombay Dyeing Sabyasachi Tao collection is a high-end, lifestyle product fit for elite consumption. We are confident that this collection will be appreciated and will do significantly well in our target markets”.
Bombay Dyeing & Manufacturing Company Ltd
marketing@alchempro.com
