Brandix Activewear aims for larger than life dreams
09 Oct '07
3 min read
Sri Lanka's globally significant apparel group Brandix launched its bid to be a globally dominant player in chosen new categories with the commencement of construction of a Rs 280 million central services facility for the Group's Activewear companies in Sri Lanka and India.
Located at Ratmalana, the 61,000 square foot purpose-designed Brandix Centre of Inspiration – Active, will be the nucleus for the manufacturing operations of Brandix Activewear at Ratmalana and Koggala in Sri Lanka, and those of Brandix Apparel India at Vizag. This centre will support a projected turnover in excess of US$ 200 million.
Speaking at the ground breaking ceremony for this futuristic centre, Brandix CEO Ashroff Omar said the Group's experience in setting up a similar centralised facility for Brandix Casualwear had paid rich dividends.
He said the establishment of a Centre of Inspiration for Brandix Activewear would enable the Group to move to new frontiers and focus on categories where it could be a dominant player on a global scale. Mr. Omar pointed out that Brandix has already set up a phenomenal facility in India for underwear servicing dominant global brands such as Victoria's Secret, H&M and Hanes.
Udena Wickremesooriya, Director of Brandix Activewear said the Group has achieved a level of operational excellence leading to every single delivery going on time. Brandix's Activewear business has been built by a team who continuously excel in delivering customer requirements, he said.
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