'Mystery Fab Rehab' latest enhancement of Cotton Inc
23 Oct '07
3 min read
And no mystery fab rehab would be complete without the cathartic process of getting rid of those apparel items that have wreaked havoc on one's life.
Here mysteryfabric.com provides four highly satisfying and entertaining options - launching a mystery fabric clothing with a sling shot into a garbage truck; destroying it by placing it in a shredder; cooking it into a shrivel with a hair dryer or "cheming" it with a selection of chemicals in a beaker.
The final step in the process, now that mystery fabrics have been removed from the visitor's life, is a chance to get it right.
Mystery Fab Rehab lets the user browse nine different categories of occasions and situations to find a selection of great cotton outfit options, as well as the opportunity to view fashions in action from one of Cotton Incorporated's latest commercials.
But Mystery Fab Rehab is not all a visitor will find at mysteryfabric.com. The site also contains a variety of information and interactive features such as fashion victim files, caught on tape videos, a "hall of shame" of dubious mystery fabric developers, fun tools and games, "fadlib" e-cards, downloads and even an opportunity to post a personal mystery fabric horror story.
Of course, the rehab can't begin until misguided fashion victims know that help is available. To reach out, Cotton Incorporated is spreading the word to fashion focused women aged 18-34 through a comprehensive presence on the world's top search engine, Google, with a key word search promotion and ads on its network of thousands of sites.
This outreach will also include Cotton Incorporated's own brand channel on Youtube.com, a mystery fabric quiz on Tickle.com; and various promotion and publicity initiatives - all geared to let women know that now there is a way to break free of the unintended consequences of mystery fabrics
marketing@alchempro.com
