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Wal-Mart unmasks America's changing Halloween habits

24 Oct '07
3 min read

Wal-Mart has also watched "boo-ing" a trend that started in cities like Atlanta, Cleveland and Sacramento spread across the country this year, with more and more Americans using Halloween as the excuse behind random acts of kindness.

"Boo bags" filled with Halloween candy and other treats have been secretly left on the doorsteps of neighbors or desks of co-workers, or even emailed to friends.

Those lucky enough to have been "boo-ed" display an "I've Been Boo'd" sign and pass the trend along by "boo-ing" their own list of friends.

Additional Halloween 2007 highlights from Wal-Mart include:
- Kids at heart can expect a plethora of pirates at costume parties this Halloween. Pirates top the list of adult costume sales, followed by the women's fifties look, Grecian goddess, tigress and leopard girl costumes.
- The top ten states for pumpkin sales at Wal-Mart are Connecticut, New Jersey, Rhode Island, New Hampshire, Massachusetts, Montana, Virginia, Pennsylvania, Maine and Idaho.
- More than 70 percent of consumers plan to stay home and hand out treats this Halloween, while more than 25 percent plan to throw a spooky gathering, according to the National Retail Federation.

Wal-Mart Stores Inc

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