Select Comfort Corporation, the nation's leading bed retailer and creator of the SLEEP NUMBER bed announced the launch of the Sleep Number bed and accessories in Australia through a strategic alliance with Harvey Norman Holdings Limited and A.H. Beard.
Harvey Norman is Australia's largest furniture and electrical franchisor, trading under the Harvey Norman and Domayne brands. Harvey Norman and Domayne franchises will offer several models of the Sleep Number bed and pillows in Sleep Number-branded gallery stores being built in both Harvey Norman and Domayne franchised stores.
The unique gallery stores are separate retail spaces within the stores specifically designed for Sleep Number products and staffed with dedicated salespeople. The products initially will be available in 32 retail stores located in the greater Sydney metropolitan area beginning Oct. 24, 2007.
"Both Harvey Norman and A.H. Beard are ideal partners to help introduce the benefits of the Sleep Number bed and accessories to consumers in Australia," explained Wendy Schoppert, senior vice president of international, Select Comfort. "Both are well-respected, trusted brands with deep experience in effectively bringing high-quality products to the marketplace."
Select Comfort and its Australian partners plan additional expansion in 2008.
Select Comfort Corporation
marketing@alchempro.com
