With the growing momentum in global retail arena, we are fast approaching the time wherein we would be able to fully leverage our business model after successfully integrating Indian and foreign operations in the home textiles businesses.
Currently our Vapi Unit in India is only being leveraged at about 10% of our total global Home Textiles operations because of the Rupee Dollar situation.
With the launching of our Retail plans in India and with an already present Domestic Brand in the Bedding segment, we will have complete flexibility and will be well positioned to sell in both our domestic markets and our overseas operations and take advantage of such opportunity in the coming quarters.
On the soda ash front, the firming up of the prices is expected to bring in a strong performance in the coming quarters.”
In the overseas home textiles arena, GHCL's Rosebys is currently undergoing its Re-Branding Process in the UK market, to provide it a new High Street Look.
It has also opened 5 new stores and is in the process of enhancing its value proposition in the High end category of product mix. It has started its KPO operations in India as a cost reduction initiative, and is in the process of implementing SAP for higher efficiencies.
Rosebys has also launched its e-commerce portal and is in the process of promoting the same in the UK. GHCL has consolidated the operations of Dan River Group (BEST, BAKER & DAN RIVER) and has improved order book, led by strong Marketing, Outsourcing and HR initiatives.
The company has also completed cost control initiatives that have lead to a reduction in overhead costs. GHCL has developed over 50 vendor relationships for the outsourcing from India, China, Pakistan, Mexico, Cambodia and Turkey and increased its client base to over 900.
In its overseas Soda Ash business GHCL has a capital Investment programs covering capacity enhancement, efficiency improvement for its Romanian Soda Ash Operations. The plan is progressing as per the scheduled.
Romanian Plant at present is operating at 90% efficiency with GHCL Romania gaining a preferred vendor status in Romania. The company has added 10 Marquee clients in the dense soda ash (glass area) namely SAINT GOBAIN, OWENS, GUARDIAN, STRIOM, P&G, signaling strong growth in automobiles, construction and FMCG.
marketing@alchempro.com
