Design Within Reach unveils new bedding collection
01 Sep '05
3 min read
DWR invited Guido-Clark to collaborate on the research, design and development of its modern bedding concept. In addition to the newly-discovered use of the bed, the pair noted that while the modern home has evolved, the bedroom, and specifically bedding, had been overlooked. Together, they created a bedding system based on principal values of modern design: function, utility, and how those principals translate to form and comfort.
"This is quintessential modern thinking," says Rob Forbes, Founder of Design Within Reach. "Combining form and function, Karen and Laura created a solution so logical and thoughtful, it's possible to overlook that it's all about the way the bed feels in its many uses."
Guido-Clark was the ideal partner. With more than twenty years of consulting and design experience, she specializes in color, textile design, materials and finishes for companies such as InterfaceFLOR, Mattel, Samsung and Steelcase.
The launch of DWR bedding is an example of how the company is approaching its recently-announced product development efforts. Rather than bringing the design process in-house, DWR chooses to collaborate with partners such as Laura Guido-Clark and manufacturers such as Pendleton Woolen Mills and Bute Fabrics to pair global design talent and manufacturing capabilities to deliver solutions for modern living.
Design Within Reach Inc, founded in 1998, is an integrated, multi-channel provider of distinctive modern design furnishings and accessories. Using a single common "in stock and ready to ship" inventory, the company markets and sells its products to both residential and commercial customers nationwide.
marketing@alchempro.com
