Furniture Row premieres sophisticated interior design in new flagship
17 Nov '07
3 min read
JGA accomplished this by incorporating “visual vignettes” at the transition between brands and at key places within the environment. These vignettes allow Furniture Row to showcase the latest furniture fashion trends while giving consumers a visual interpretation of how the furniture will feel in their home. JGA also assisted in the development of environmental graphics within the store.
“We wanted consumers to quickly understand the pricing and product information to enhance their furniture shopping experience,” explained McWilliams.
The company celebrated the Grand Opening with a ribbon-cutting ceremony this morning. Faulkner, along with General Managers of Oak Express, Bedroom Expressions, Sofa Mart and Denver Mattress Company, headlined the program and hosted a “sneak peek” of the new interior design.
The Nov. 23 advertised opening of the N. Broadway flagship Furniture Row Shopping Center will launch a statewide Grand Opening Celebration. Customers may register at any of Furniture Row's 41 Colorado locations between Nov. 23 and Dec. 24 for a chance to win a limited-edition 2008 Chevy Tahoe Hybrid; one of three 42” flat panel plasma HDTVs; one of three pairs of 2007/2008 ski passes to Winter Park and Copper Mountain, with six days at Steamboat; and one of three $2,500 gift cards to the Cherry Creek Mall.
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