Jeweler Zale to lock up 35 Bailey Banks & Biddle stores
02 Sep '05
2 min read
Texas based Jewelry Company the Zale offers a higher priced product to everyone was implemented through a revolutionary credit plan of "a penny down and a dollar a week." Although this marketing strategy proved to be successful, it was also the friendly customer service and dedicated employees that led to the jeweler's expansion, reaching 12 stores in Oklahoma and Texas by 1941. The company sells rings, necklaces, pendants, cameos, earrings and bracelets in a wide variety of designs.
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