Cyber Monday sales be even stronger than Black Friday
26 Nov '07
2 min read
Hot Categories in Online Holiday Retail: The hottest category continues to be video games, consoles & accessories, which is up 134 percent versus the corresponding days last year. Sales of Nintendo Wii, PlayStation 3, and popular game Halo 3 continue to drive growth in the category.
The furniture, appliances & equipment category (up 36 percent) is joined by consumer electronics (up 21 percent) and sport & fitness as the retail categories demonstrating above average growth.
Apparel & accessories is now growing in line with the overall trend in online retail following a soft start to the season when warm weather dampened winter apparel sales. Online sales of toys are up just 9 percent for the season-to-date, with toy safety concerns appearing to be weighing down the category.
marketing@alchempro.com
