Interstoff Asia Essential for eco-textiles successfully completed
30 Nov '07
3 min read
As part of the fair's development, two new trend areas, the “21st Century Wardrobe” and the “Eco-Textiles: Fabrics That Care”, were set-up to showcase functional fabrics and eco-textiles respectively.
Over 300 fabrics were shown in these special displays in autumn 2007, including 'eco' products made from organic cotton, bamboo, soybean, hemp, and milk proteins, and those retaining multiple invisible functions such as protective (against ultra-violet, radiation, electro-magnetism, flame-resistant), hygienic (anti-fungal, anti-microbial, anti-mite), and comforting (cool-feel, moisture transfer, aromatic, thermal, lightweight).
Eco-textile exhibitors at the fair could be easily identified by a green or silver leaf logo on their stand; the green logo signifying fabrics made with environmentally-friendly materials, and the silver logo signifying an entirely eco-friendly manufacturing process.
Ms Echo Mok of world-leading cellulose fibre-maker Lenzing AG – the only Interstoff Asia Essential exhibitor to have been given the coveted Silver Leaf logo in recognition of its European Environmental Award – was impressed by the level of interest in environmental issues amongst Asian buyers at the fair.
“Lenzing launched it's “Botanic Principle” earlier this year in Paris, where it received a great deal of interest. I didn't expect to see them same here in Asia, but I have been proved wrong. Asian buyers want to know about fair trade, organic products, sustainability – they are keenly interested in these topics which are very current in today's garment world.
It is not really busy here, but in my opinion the visitor traffic level is just right; there is time enough for us to sit with each customer and really explain our products and processes. This show is very valuable for the industry – there is no doubt that Interstoff Asia is still very important.”
marketing@alchempro.com
