'Having made our mark in the international market, we now have plans to make our presence felt in the domestic market too. We are investing heavily in the latest technology to ensure quality products,' Trident managing director and chief executive officer Rajinder Gupta said.
Based out of 'Manchester of India', as the industrial city of Ludhiana is referred to, Trident has its manufacturing plant at Barnala in southwest Punjab, 200 km from here.
Seventy percent of Trident's towel exports are to the US retail market alone, although it has significant presence in the European market as well. It exports towels to over 40 countries presently.
'We are the prime resource for towels to all big retailers in the country,' Markanday said. In India, the company is already supplying towels to top five-star hotel chains like Oberoi, Taj, ITC-Welcomgroup, Inter-Continental and others.
It is also supplying products to retailers like Shoppers' Stop, Reliance and Big Bazaar. The company has been given the international supplier award by Wal-Mart in 2001, 2003, 2005 and 2006 and by J.C. Penny in 2006.
Abhishek Industries Limited
marketing@alchempro.com
