Brother International (India) Pvt Ltd, one of the world's leading producer's of imaging solutions - Laser and Inkjet devices – has successfully completed its first Channel program entitled - Family Fun – Brother ke sang.
Since the commencement of its operations in March this year, Brother has been growing its channel partner base and developing creative methods of imbibing its vision and focus for the Indian market.
Specific targets for this scheme were laid down for the channel partners. Those that successfully achieved this target were taken to Bangkok, Thailand.
Apart from serving as a reward for its partners, the trip also included a visit to the Brother International Thailand Office, and the Customer Service Center.
This was to create a sense of excitement amongst the channel partners and also to re-enforce the strength of the Brother brand and the scale of its operations.
"The objective of this scheme was to garner the mindshare of our channel partners, with regard to the Brother Brand and to expose them to Brother's global operations" said Anand Kumar, General Manager, Brother International (India) Pvt. Ltd.
"This activity served as a platform to get the channel fraternity to meet and interact with each other. It also proved to be a source of encouragement for the partners as they were able to meet with our international team in Thailand and to witness first hand some of the latest offerings from the Brother stable" he further added.
"They were overwhelmed with the whole experience of going to the Brother Thailand office and also with the activities at the service centre" said Nirmalya Biswas, Marketing Manger, Brother International (India) Pvt Ltd.
Brother International (India) Pvt Ltd
marketing@alchempro.com
