From zero to 104 stores across 48 cities, especially in this highly competitive marketplace, is an achievement that we take pride in. We will continue to focus on providing a superior shopping experience and great deals to consumer sand focus on dominating this space”
He further added, “Our private labels Koryo and Sensei have received a fantastic response from consumers. These private labels will see a major thrust going forward as well. Over 15% of the total revenues of eZone and Electronics Bazaar come from the private labels.
These brands are backed by an after sales network of 52 centers across 45 locations in the country. Offering a quality product at highly competitive price, Koryo offers products to improve the lifestyle of common Indian, whereas, Sensei offers digital gizmos and electronics products to upgrade the lifestyle of the Indian consumer.”
eZone has also been spearheading innovation in retailing of consumer durables and electronics brands to test market and launch newer categories. One such initiative is the 'Car Stereo demo room', which creates the ambience of a car and enables customers to experience different models of car stereo systems in the right setting.
Traditionally, car stereos have always been bought only through automobile accessories dealers and not through retailers of consumer durables and electronics.
Another such innovation is the 'Future Zone' at eZone stores which is a special sectiondisplaying gaming gadgets, toys and educational aid material for children.
This has got an overwhelming response. eZones stores also have a 'Home Theatre Demo room' to give consumers a feel for home theatre systems, in just the right setting.
Home Solutions Retail (I) Ltd
marketing@alchempro.com
