Crown Crafts signs licensing contract with PALI, S.p.a
08 Sep '05
3 min read
America's largest producer of infant bedding and accessories Crown Crafts Inc announced it has formalized a licensing agreement with PALI, S.p.a. The Company will introduce four (4) new collections at the upcoming ABC Show in Las Vegas, NV.
Under the agreement with PALI, S.p.a, the Company will design and produce infant home furnishings and accessories under the "PALI" brand. Sales and marketing for the new line will be managed by PALI. The product lines for this brand include infant bedding, blankets, and room décor.
The new collections are designed to compliment PALI's fine infant furniture offerings. The combination of fine textiles and furniture enable new parents to create a nursery with confidence. The Company will focus its marketing and sales efforts on the high-end and luxury markets with infant crib sets priced from $199.
"PALI's decision to enter into the nursery linens market is a natural compliment to our commitment to bringing the finest products to our customers and to the consumer," said Kevin Walker, Vice President, Sales for Pali North America. "A PALI nursery is a very special place for your newborn. Sleeping in a PALI crib with PALI Fine Linens makes for a beautiful and safe environment for you and your baby to enjoy."
"They are honored to be working with a company with the history and reputation of PALI," commented Nanci Freeman, President and Chief Executive Officer of the Company. "This arrangement, which brings together two industry leaders, will offer consumers the best in both infant furniture and textiles."
marketing@alchempro.com
