West End media is available to Bassett Furniture Direct stores for advertising and marketing in their local markets. Additionally, the brand is supported by in-store promotions and merchandising; direct mail pieces; and public relations.Bassett Furniture Industries Inc is a leading manufacturer and seller of high quality, mid-priced home furnishings.
With 127 Bassett Furniture Direct stores, Bassett has leveraged its strong brand name in furniture into a growing network of licensed stores that focus on providing consumers with a friendly environment for buying furniture and accessories.
While the Company continues to sell its products to other retailers, the most significant growth vehicle for Bassett continues to be the Company's dedicated retail store program.
Bassett's retail strategy encompasses affordable custom-built furniture that is ready for delivery in the home within 30 days. The stores also feature the latest on-trend furniture styles, more than 1,000 upholstery fabrics, free in-home design visits, and coordinated decorating accessories.
Bassett Furniture Industries Inc
marketing@alchempro.com
