Achieving critical earth tone shades has long been a challenge for the textile industry and Huntsman Textile Effects has recently come up with a breakthrough solution.
NOVACRON NC, Huntsman's innovative Non Contrasting Concept, is a new generation of top performing reactive dyes.
The four NOVACRON NC dyes set new quality standards, enabling critical earth tone shades to be achieved with unique colorfastness, in many cases even approaching the performance of vat dyes.
This highly homogeneous range is particularly designed for dyeing pale to medium earth tone shades (sand, beige, khaki, olive, grey), which represent up to 50% of the colors dyed in continuous mills.
NOVACRON NC dyes are ideal for apparel such as trousers, career apparel, outerwear and shirting, as well as for home textiles and furnishings.
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