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Famous Footwear picks Planalytics to manage weather effects on business

15 Sep '05
2 min read

Weather solutions provider Planalytics announced Famous Footwear has partnered with Planalytics to better understand and manage the company's weather-related risk and opportunity.

J. Martin Lang, Chief Financial Officer & Sr. Vice President of Famous Footwear said that with more than 900 stores nationwide, they buy in high-volume. Changes in the weather can significantly impact the performance of thier product mix. They have chosen to work with Planalytics to better understand and manage the effects of weather on their footwear business.

Frederic Fox, President and CEO of Planalytics stated that Planalytics goal is to provide thier clients with the ability to gauge weather-driven demand for their products in advance of the season to more accurately plan, promote, price and distribute their products. They are very pleased to have Famous Footwear as a client and look forward to working with them this season.

America's No 1 brand name shores retailer Famous Footwear is largest footwear chain seller. It offers branded, value-priced footwear for the entire family. With stores in every state, Guam and Puerto Rico, Famous Footwear ranks among the top retailers of such well-known brands as Nike, adidas, Skechers, Buster Brown and New Balance. Famous Footwear is a division of Brown Shoe Company Inc, which has $2.3 billion in sales as a retailer and wholesaler of footwear.

Leader in business weather solutions & risk management and planning services provider for retail, Planalytics helps companies reduce risk and improve profitability by identifying and managing the effects of weather on their business. Using a combination of historical and predictive analytics, Planalytics helps clients understand and effectively plan for weather-driven changes in supply, demand, and pricing.

PLANALYTICS

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