Timberland approaches global community during 'Serv-a-palooza'
22 Sep '05
3 min read
Premium-quality footwear designer Timberland announces meeting community needs is the order of the day for The Timberland Company, embarking on its 8th annual global "Serv-a-palooza," a worldwide community service initiative on Thursday, September 22nd. From Zhuhai, China to Boston, Massachusetts, Timberland employees, business and community partners will join forces to create lasting change in local communities. In total, 170 Serv-a-palooza projects will engage 6,500 volunteers to generate 45,000 hours of service, creating positive impact in communities worldwide.
"Everyday, it seems, there is a new crisis, a new disaster, a new injustice in communities - it's easy to feel helpless in the face of that, " said Jeffrey Swartz, President and CEO of Timberland. "What Serv-a-palooza symbolizes is the power of people and service to make a real, tangible difference in the adversity we're faced with. It's an opportunity for us to unite for a common cause, share strengths and celebrate ability to make world better."
In the United States, Serv-a-palooza projects are taking place in more than 100 communities coast-to-coast. Globally, volunteers will be sharing their strength to better communities in 27 countries, from Austria to Turkey. Planning for this annual day of service begins months in advance, as project coordinators meet with local community partners - schools, parks, camps, community centers and social service organizations - assessing the greatest community needs, and identifying opportunities for volunteer service. Serv-a-palooza projects address a variety of community concerns, including education, youth recreation, environmental sustainability and social services.
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