Nate Berkus home textiles collection debuts at stores & goes online
28 Sep '05
3 min read
The Nate Berkus collection will be merchandised as a brand within its own shop, with different categories of product cross-merchandised on the same fixtures to underscore how the line is interchangeable and complementary. From the overall look to the smallest detail, the Nate Berkus shop is a completely new and different merchandising concept for Linens 'n Things. The Nate Berkus shop includes fashion bedding, throws, blankets, coverlets, toss pillows, towels, bath rugs, sheets, candles, dinnerware, table linens and decorative accessories. Other Nate Berkus categories merchandised outside the shop include rugs, window and lamps.
"Nate's inspiration for his first collection came in part from all of the places he has traveled in the world," added Axelrod. "In fact, all of the almost 600 pieces featured in the collection were carefully designed by Nate himself to help our guests create a home that reflects their own tastes and lifestyle."
The exclusive Nate Berkus collection is available in more than 500 Linens 'n Things stores in 45 states and five provinces across the United States and Canada, as well as online at LNT.com.
Nation's leading format retailer Linens 'n Things Inc is one of retailer of home textiles, housewares and decorative home accessories. It operates over 400 stores in 45 states and four Canadian provinces.
Company business strategy is to offer a broad selection of high quality, brand name home furnishings merchandise at exceptional everyday values, provide superior guest service, and maintain low operating costs.
marketing@alchempro.com
