Williams-Sonoma launches 1st Home store with last fall catalog
30 Sep '05
3 min read
San Francisco based premier specialty retailer of home furnishing Williams-Sonoma Inc opens the first Williams-Sonoma Home store tomorrow on Beverly Boulevard in West Hollywood. Williams-Sonoma Home, initially introduced via catalog last fall, is the first brand in the Williams-Sonoma family to focus exclusively on the premium level of home furnishings.
"Williams-Sonoma Home, like the namesake brand, has a California heritage at its core," said Howard Lester, Chairman, Williams-Sonoma Inc "They think residents of the Los Angeles area will appreciate the sophisticated design and attainable luxury that offer. They are fortunate to have found a home for first store in the heart of the city's design district."
The Williams-Sonoma Home collection features exceptional quality inspired by European designs with a California style. The result is an accessible elegance that is not traditionally found outside of a designer's studio in the home-furnishings market.
The new store, like the catalog, will sell beautifully crafted custom-upholstered furniture in an expanded selection of 111 fabrics available on a choice of 28 frames. There will also be a broader selection of merchandise than what is currently offered in the catalog, including more handcrafted wood furniture, lighting, tableware, imported bedding and decorative accessories.
"The Williams-Sonoma Home store brings the catalog to life and allows us to further showcase the designs and expandmerchandise selection," said Dave DeMattei, President of emerging brands for Williams-Sonoma, Inc. "With the store, they also can service customers in a way they have come to expect from a premium brand like Williams-Sonoma Home," DeMattei added.
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