Cogent has, incidentally, invested Rs. 1.4 crore to build infrastructure and deployed a professional marketing and strategy team that approached over 400 business houses across the country to build awareness about X-static based products. Cogent has also helped Noble Fiber Technologies in maturing orders for X-static products from companies like Provogue, Wellspun, VIP Industries and Bombay Dyeing. Amongst other organisations that expressed their definitive interest in the X-static products were companies like Arvind Mills, Malwa Spinning Mills, Nahar Spinnings etc. Cogent brought these opportunities to the notice of the Noble officials and got suspicious of their intentions in absence of any proper response.
Mr. Kumar included that they have sought damages for the lost time and opportunities because of the unethical business practices of Noble Fiber Technologies. It has not only cost us dearly in terms of money but also has hurt their reputation.
Finally, when Cogent secured a letter of interest from the purchase department of the defence forces for a substantial order of supply of X-static based military uniforms and several other items, the company officials were shocked to know from the Noble officials that they are to pull back from the opportunity as Flexituff International Ltd was also pursuing the deal.
Cogent, therefore, filed its petition in the Hon'ble High Court and has secured an interim order in its favour restraining Noble andFlexituff from any business dealings in India till the matter is resolved.
Leading US company Noble Fiber Technologies Inc is a manufacturer and marketer of X-static, a silver fiber that is used in manufacturing textiles, home fashions, tile, military boots and apparel, and a variety of other consumer products.
Creativizt Communications
marketing@alchempro.com
