Sears declares team to lead marketing, strategy & lands' end
20 Oct '05
3 min read
Home appliance retailer Sears Holdings Corporation announced team of executives that will lead marketing, strategy, and Lands' End, reporting to Chairman of the Board Edward S. Lampert.
Maureen McGuire will assume the newly created position of Executive Vice President and Chief Marketing Officer for Sears Holdings. McGuire joins Sears from IBM, where she worked for 30 years with increasing responsibility and assisted in one of the most successful corporate turnarounds. Most recently, McGuire served as IBM's Vice President, strategy and marketing,
worldwide systems and technology group. Reporting to Maureen will be the chief marketing officers for Sears, Roebuck and for Kmart, as well as customer direct.
Corwin Yulinsky will join Sears Holdings as executive vice president, customer strategy and insight. Yulinsky joins Sears Holdings from McKinsey and Co., where he was a leader of the financial institutions practice and consulted with a variety of national financial institutions developing customer relationship and distribution strategies. Yulinsky also worked for Chase Manhattan Bank, serving as Senior Vice President and executing their customer relationship strategy. Reporting to Yulinsky will be customer relationship management and financial services.
"These two experienced and highly effective executives will bring Sears Holdings a new level of creativity and focus on marketing and their customer relationships," said Lampert. "I particularlyvalue the winning attitude and record of success that they will bring to Sears Holdings, and I expect them to help lead the on-going change in Sears' culture."
marketing@alchempro.com
