Solutia's strategic branding plan with Mohawk & 3M Scotchgard
07 Dec '05
2 min read
"Nylon is the building block of the modern world.
It provides tremendous value, as evidenced by the fact that we find nylon fibers and nylon plastics everywhere -- from carpet to car parts," said Jonathon Wright, president of Solutia's Integrated Nylon Division. "This initiative marks a fundamental shift toward the increased use of brands to help consumers understand the value of our products."
Solutia is the manufacturer of Wear-Dated carpet fiber, which is made from 100 percent premium nylon 6,6 -- the fiber specified most often by professional architects and interior designers.
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties.
Solutia uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day.
marketing@alchempro.com
