Win Products Inc launches detergent for performance apparel
07 Dec '05
3 min read
"They are pleased to welcome WIN Products to their licensing family," said Chester Wheeler, director of corporate sales and licensing for the US Olympic Committee.
"Their product innovation aligns nicely with their state of the art Olympic training facilities, and they look forward to a long and successful relationship with them."
While WIN competes with traditional detergents' ability to clean and provides superior odor fighting, the product also rejuvenates the moisture-wicking and waterproofing properties of performances apparel through its super-oxygenated system.
WIN reduces the fabric residue that builds up over time which impacts the effectiveness of microfiber apparel.
"They expect the running, cycling and fitness enthusiasts to be among the first to really adopt this product," said Crow.
"To meet the demand, and further emphasize the 'performance benefits' of WIN vs. traditional detergents, their distribution channels will include local health clubs, vitamin/nutritional supplement stores and specialty sports retailers.
The International Health, Racquet and Sports club Association (IHRSA) estimates that 41 percent of the 40 million consumers who belong to health clubs exercise at least 100 times a year.
Many of these committed exercise enthusiasts use performance apparel along with hundreds of youth athletes in football, baseball and other sports who use performance apparel as their base-layer of choice.
marketing@alchempro.com
