U2 star Bono appointed celebrities like Rosario Dawson, Gary Oldman, Lindsay Lohan, Naomi Watts and Kate Bosworth to model new One poverty campaign shirts in print ads, which are shot by Helena Christensen.
Bono started this campaign to save lives in Lesotho by selling T-shirts designed by his wife Ali Hewson.
These T-shirts are manufactured in Lesotho where AIDS is widespread and many people suffer.
Bono expects that through this T-shirts, many jobs will be generated and will help local people to improve their living condition.
Get Free Weekly Market Insights Newsletter
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
