US' apparel firm Tuckernuck joins Whiplash fulfilment network

Supported by the powerful Whiplash order and inventory management platform, Tuckernuck was able to transition its business during the busy holiday 2021 season. In addition to faster fulfilment times, Tuckernuck required a technologically advanced 3PL that could integrate with their proprietary ERP, shopping cart, and return management systems. Whiplash also repositioned the company’s inventory from the East Coast to one of its three state-of-the-art Columbus, Ohio, distribution centres, a multi-client facility located in the city’s industrial zone, allowing the brand to shorten transit times to US customers, the company said in a press release.

With real-time visibility into inventory and orders, and centralised fulfilment from the Midwest, Tuckernuck is well-positioned for growth with a scalable fulfilment provider. Since the start of their partnership with Whiplash, Tuckernuck has made significant savings on shipping costs via the 3PL’s SmartRate Selection tool and achieved much faster fulfilment timeframes.

“As consumer expectations grow for a frictionless e-commerce customer experience, a key touchpoint is an expectation of rapid order fulfilment and multiple delivery options,” Greg Morello, president and chief commercial officer at Whiplash, said in a statement.

“We built a custom integration solution so that all of Tuckernuck’s systems could connect seamlessly to the Whiplash platform and maintain a flow of real-time data,” Brian Weinstein, senior vice president of business development at Whiplash, said.

“Faster turnaround has enabled us to scale up how many orders we can ship per day. Our biggest day so far with Whiplash saw us ship between 19,000 to 20,000 orders during our January sample sale—a volume that would have taken around 14 days with our old 3PL. Despite the complexity of the implementation, the results were totally worth it,” Jon-Mark Craddock, director of logistics at Tuckernuck, said.

ALCHEMPro News Desk (GK)