Bally Total & FAM LLC together - new line of active collecion
21 Dec '05
2 min read
Nation's leader in health and fitness, Bally Total Fitness announced that it has entered into a licensing agreement with FAM LLC, through its licensing agent Stone America, to manufacture a full line of licensed sport bras and other adult women's sportswear for retail distribution.
The new apparel will launch in 2006, beginning with the active sports bra, which will hit store shelves in January.
Bally Total Fitness and FAM LLC will also team up to offer other women's athletic apparel, including yoga pants, which will be available later in the year.
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers with nearly 440 facilities located in 29 states.Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers.
FAM LLC is a men's, women's and kids underwear company based in Commerce, California, founded in 1985 by Frank Zarabi.
FAM LLC has two distribution centers in North America, one in Commerce, California and another in Mississauga, Ontario, Canada.
The company prides itself in bringing fashion and new ideas to its customers.
The FAM LLC team works with all levels of retail from Discount Stores to Department Stores.
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