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Churchill research reveals Brit women shopping habits

06 Jan '06
2 min read

Two in five (42 per cent) admit that they regularly splash out on accessories even though they don't really need them

Most women started shopping for their own clothes at 14 years old

Martin Scott added: “Shopping is the fun side of this. The practical and essential side is that householders should make sure that their home insurance will cover the replacement value of all their possessions.”

Unsurprisingly, a guilty one in five (21 per cent) women hide their shopping from their partners, and another one in five (22 per cent) lie to their partners about how much they spend on accessories.

Research carried out on behalf of Churchill Insurance by 72 Point, amongst 2000 women during July 2005.
£31,680 = £40 per month x 12 months a year x 66 years shopping.

Churchill Insurance, UK

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