Supermarket brands cut Marks & Spenser lingerie & womenswear sales
24 May '05
1 min read
Figuratively speaking, womenswear tallied high on sales along with the invisible lingerie in the stores' not-on-display mode of UK leading retailer Marks & Spenser.
Enter designer names like Agent Provocateur; and the high-end market was set ablaze. The elite went for more.
However, a slow correction in the sales upswing took a sudden dip that M&S began wondering how it all happened.
The Supermarket brands appeared from nowhere to usurp the M& S market share, with low price and easy to handle – 'pop in your shopping cart' ease, which brought all the change.
Adding woes to the depressing scene was a silent player in Online shopping phenomenon. A click, select and click to wait for your shopping mail to arrive was all that was required.
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