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Supermarkets evolve new strategies to push apparel sales

04 Apr '06
2 min read

Clothing is still Ito-Yokado's second-biggest seller after food, accounting for about a quarter of total sales.

Stronger clothing division will help boost sales, said Noritoshi Murata, President of Seven & I Holdings Co, Ito-Yokado's holding company.

Fast Retailing Co, running Uniqlo discount clothing chain is, reported suffering from slower growth.

Uniqlo's fleece jackets were a big hit in 2000, helping push its sales above the Yen 400 billion mark in the business year that ended in February 2001.

The company is moving into intimate apparel, children's clothing and uniforms in a bid to hit pay dirt.

Fast Retailing also contemplates going ahead with mergers and acquisitions to expand its operations.

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