In view of several tactical partnership opportunities between Indian and foreign retailers, multinationals are firming up their strategies enter India and those already present in the country, are undergoing quick expansions, with franchising gaining steam in smaller cities.
India, being a vast country comprising 35 regions with diverse cultures, languages, habits and consumers traits, have to be reckoned to retain consumers.
Even marginal 5 percent declines in customer defections can treble profits.
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