It has also led to the growth especially in the cut crystals category in the fashion industry, which is enormously keen on detailing with crystals. Dresses, watches, shoes, handbags and all are embellished with crystals.
There is an environment for crystal lovers in India with 2,000 members called the Swarovski Crystal Society, and worldwide half a million members.
This elite association is only by reference and limited version of pieces is produced only for the members. Although, the Indian consumer has come of age but Indian retail certainly has not.
To get a foot in the door of a retail space in Delhi's Tony Khan Market the team of Swarovski had to wait for three long years.
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