Clothing industry has emerged in the limelight, thanks to advertisements.
Lilang is a brand that has gained reputation by publicizing its products across the country.
Established in 1985, Lilang used to manufacture only business suits; however, its popularity was confined to only Fujian province.
After some years, the brand started losing its sheen and its warehouse was flooded with unsold business suits.
Then, the company accessed national markets by conducting an advertising campaign and its brand succeeded in the markeplace, nationwide.
Following this success trail, many such brands in Jinjiang city have begun to invest in branding and publicity.
Fibre2fashion News Desk - China
marketing@alchempro.com
