Kids apparel's estimated market of 13,000 crore, out of which 3,000 crore is of branded products, has caught the attention of brands like Pantaloon, Raymond, Spykar, DS Corporation and Milou, which are setting up special stores for the kids category.
Trends have changed that are quite visible once you go for shopping. Children who were earlier taken to the places such as museums and zoos are now being taken to shops and malls.
With 14 retail outlets at its disposal, DS Corporation plans to expand its number of outlets to 50 in the next five years.
Pantaloon in association with Gini & Jony is soon going to enter the kids apparel market.
Raymond already has a store in Ahmedabad named Zapp and plans to open 14 more stores across the country.
International kids wear brands such as Tommy Hilfiger, Freelook Junior, Adam Kids, Walt Disney and Benetton are also making efforts to foray into India mainly by taking the tie-up route with Indian companies.
What is more enterprising is the fact that even denim companies like Spykar, Pepe Jeans and Killer are venturing to take a pie of the cherry.
Baqar Nagvi of KSA Technopark informed that 20 percent annual growth of branded kids wear market has caught the fantasy of branded companies, which want a share in market.
Lilliput, Li'l Tomatoes, Pooh, Catmoss, Kids' Studio, Little Kangaroo, Lee Kids, Weekender Kids and Mother's Touch are other brands being retailed in India Naqvi revealed that Canz claimed as the largest selling kids wear brand in Europe is going to be launched in India in a 50:50 joint venture with Pro Fashion.
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