Brand obscure rules the roost in denim jeans market
06 Oct '06
1 min read
Hand-dyed, hand-stitched denim jeans are increasingly becoming popular in Japan.
Japanese denim jeans lovers are proud to possess one pair of a mainstream jeans company, one pair of a foreign brand and one pair stitched to perfection by a relatively unknown artisan/designer.
These jeans speak of not only the designers who probably sacrificed sleep and sanity to create one perfect pair with a tapered leg and a low-rise cut but also the wearer's sense of aesthetics, economics and their standards of romance.
For example, the craze continues for True Religion and Earnest Sewn, yet the real thrill now lies in discovering obscure brands created by monkish denim artisans.
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