Now is a busy season for clothing and so too, for counterfeit clothing. The ugly face of business clearly raises its head as smuggled and fake leading brands of clothing make way to the markets.
Besides causing immense harm to the 'originals,' this activity flagrantly violates the rights and interests of legal agents and their principals at the same time, compromising interests of consumers.
Leading brands invest huge sums in setting up agencies at the right locales flush with fund to run the show. They are set only after due background verification and checks that lead to their final selection as vanguard for the respective brands that have established reputation and credibility in the international marketplaces, over the years.
For setting shop in high consuming level cities like Tianjin city, international leading brands take adequate care to have a reputed local agent at a locale of high visibility and frequency of buyers pouring in.
In such an eventuality, small lanes or mofusil markets tend to be overlooked and succumb to smuggled or fake goods ingress.
However, awareness being generated by experts remind and advise customers not to buy fake look alikes and replicated leading brands of clothing from such offices and shops lined, by the roadside.
marketing@alchempro.com
