Debate: Making local products earn good price in global markets
14 Nov '06
2 min read
Latest statistics made avialable by China Chamber of Commerce for Import and Export of Textiles, the average price of clothing import of the US from Italy is US $22.84, from France it is $22.42, from the world is $3.19, but the average price from China is just $2.84.
Why Chinese apparel products do not sell at good price in the international market? What are the reasons for this? are relevant questions being asked.
No prizes for guessing this! Chinese products lack of reputed international brands.
Statistics provided by registered trademarks office, China has more than 170 million of its locally owned brands. But in 2005, 'the world's 500 most powerful brands' list saw only a few Chinese brands featured therein.
Several hundred thousands of new brands appear in Chinese markets annually, but the number of those which survive and prosper to develop in the market with great impact are not big in numbers.
Average life span of Chinese enterprises is just 7.3 years, and their average brand vitality is under two years.
Particularly, China's own intellectual property rights and core technology are only 0.03 percent of the total enterprises.
As regards invention patents as the main indicator for technological innovation, China accounts for only one-thirtyth of Japan and the US.
About 90 percent of China's exports comprises OEM products. Guangdong the largest exporting base, accounts for independent brand-export worth only 3 percent of the province's exports.
Thus lament industry insider that China is veritably a 'powerful manufacturing country but weak in brands'.
marketing@alchempro.com
