Interesting Chinese wholesale clothing market formats
27 Nov '06
3 min read
Chinese cities have interesting market formats that push the wholesale marketing business in a unique fashion.
First format comprises major and leading companies having warehouses including offices beyond the wholesale markets.
The second one consists those second-class companies having rather high official buildings located within wholesale market.
Third format includes small companies which run their business by leasing booths on the ground or first floors within the wholesale markets.
Finally, the fourth format represents small stores along the streets, which is a typical phenomenon in Wuhan Han Zheng Jie.
Here's a roundup of leading wholesale market formats described in various Chinese cities that have become the nerve centers of business growth, particularly for the garment sector.
China's clothing markets mentioned below, operate in four basic marketing formats:
Guangzhou: Guangzhou is the center of southern China garment markets, a wholesale market located near railway station, along Zhanqian road and Zhanxi road.
The markets are lined with White Horse building, Dark Horse Building, Step by Step wholesale market, Liuhua wholesale market, Guohong Building, Thirteen house, New Land Wholesale Market, Kangle Cowboy City, etc.
White Horse Building, Red Cotton Building and Tianma Building mainly contribute to famous brands. Liuhua and Zhanqian Markets are the choices of medium end products. Thirteen House is a wholesale market for low-end garment. Step-by-Step and New Land are the wholesale markets for knitwear and pullovers.