J.C. Penney shoots fashion designer Nicole Miller at Target
27 Dec '06
1 min read
Mizrahi & Miller
J.C. Penney has decided to attack Target's Isaac Mizrahi in full war mode by presenting an exclusive designer range by Nicole Miller.
Target Corp has successfully grabbed a large share of fashion seekers ever since they launched Mizrahi collection, offering latest trendy styles at cheap rates.
Mid-priced brands like J.C. Penney and Kohl's have been losing consumers to Target for a long time now, and have put their foot down. Enough is enough!
While Miller will fight for middle-income group, Kohl's has bagged the renowned Vera Wang for introducing clothing line in 2007.
With sales slowing down this festive season, fashion retailers are the sharks in the pool fighting for the fish.
Many retail giants are giving huge discounts and attractive offers. Infact, even Wal-Mart is grooming itself and is aiming for fashion crazy youth!
marketing@alchempro.com
