Sale of down jackets in Chinese markets goes up as temperature drops steadily. To take advantage of the situation, clothing brands increase their discount range.
Stores selling these jackets make good business with markets displaying all styles of down jackets, new styles being popular. Many brands resort to promotional activities for down jackets and other clothing categories also.
Fresh styles concentrate on slender features and attractive accessories. Prices start from RMB400 and go up to RMB800 for expensive jackets.
Some brands had introduced anti-bacterial and nanometers down jackets in past, but these products were not accepted by consumers.
Fibre2fashion News Desk - China
marketing@alchempro.com
