In October 1998, Darmstadt, Germany-based Wella AG acquired Belvedere Company from the Smith Investment Company to form Belvedere USA Corporation. This union provided Belvedere USA Corporation with new business opportunities through Wella divisions in other countries. In 2003, Wella Corporation was acquired by Proctor and Gamble. Wella has since become a brand under the P&G Professional Care umbrella.
Belvedere USA Corporation is a leader in the design and manufacture of furnishings, equipment and accessories for the salon and spa industry. Its products are marketed throughout the world.
Belvedere USA Corporation
marketing@alchempro.com
