CIGNA & Saucony Lace join forces to beat childhood obesity
17 Jul '07
3 min read
Red shoelaces may seem like an unusual fashion statement. But, the CIGNA Running Team's bright red laces will make a statement about childhood obesity when the team runs the 35th annual CIGNA Falmouth Road Race Aug. 12 in Falmouth, Mass.
The red laces are a signature element of the Saucony Run for Good Foundation. Saucony, makers of athletic footwear and apparel, established the Foundation to financially support non-profit organizations that offer fitness and running programs for children.
"I am proud to wear the red shoelaces. Childhood obesity is a growing concern and one that CIGNA is working hard to address because it has serious, long-term effects on health and disability," said Karen S. Rohan, president of CIGNA Group Insurance and CIGNA Dental.
"By teaching children healthy habits early, we can help them achieve good health now and maintain that good health in the future. Saucony's Red Lace program is an innovative way we can all help achieve this goal."
CIGNA employees can help support the cause even if they won't be running in the road race through the company's "If You Can't Race, Lace" campaign.
In the weeks before the CIGNA Falmouth Road Race, CIGNA will offer its employees a chance to buy the laces at work for $1 per pair. Proceeds from the sale will benefit the Run for Good Foundation.
"We couldn't ask for a better or more relevant partner than CIGNA," said Richie Woodworth, president of Saucony and the Saucony Run for Good Foundation Board of Directors.
marketing@alchempro.com
