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Thai branding strategy wins kudos

18 Jul '07
2 min read

South East Asian countries India and Thailand, struggling to survive from the blow of rupee appreciation, are planning to join their positive forces to capture a sizeable share in the global textile trade.

S V Arumugam, Chairman, Southern India Mills' Association (SIMA) along with D K Nair, Secretary General Confederation of Indian Textile Industry (CITI) as a part of a 28-member delegation, visited Thailand recently, to finalize a Free Trade Agreement and potentials of textile trade in the country.

Talking to Fibre2fashion about strong points on both the sides, S V Arumugam said, "Even if India is stronger in manufacturing and Thailand imports technical and engineering expertise from India, we must agree that they are good in marketing and branding”.

He also added, "Production of synthetic fabric in Thailand is comparatively high, where as our country focuses on cotton textile. They import some cotton from India and rest they buy from nations like Australia, USA and Egypt.”

Further Arumugam also shared his views regarding the major characteristics in Textile Industry of Thailand and said, "Rate of power is cheaper in Thailand as compared to India. They have shut down only once a year eight hrs only.”

The Chairman revealed that basic structure in international Airport, regulations in docks is of high-quality. Tax system and R&D is improved in that country. They have installed some of the machineries, which cannot be implemented in India.

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