ASDA has given warning on 17th July to holidaymakers not to get burnt by the cost of suncream, urging them to shop around, after a price survey revealed that the fairer skin you are the more likely you are to pay more for your sun care products.
The retailer surveyed both Boots and Superdrug in relation to sun-cream and found they all charged varying prices dependent on what factor you decided to buy.
ASDA was also warning customers not fall foul of the buy one get one free (BOGOF) offers claiming that many were simply false economy.
The retailer has also slashed the price of Ambre Solaire and Nivea sun-cream products on all factors to £5 as it calls for the practice of charging more for higher factor suncreams, to stop, in what it is calling its 'Fair Price for All Skins' campaign as the survey showed the fairer the skin you have the more you pay for sun cream.
“We just don't think that it's on, that if you are fair, young or burn easily you pay more for your suncream, families are getting burned by the cost of sun-care products and that's why at ASDA you pay the same price whether you are buying factor one or total sunblock,” said David Miles, Director of Health & Beauty.
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